New Delhi, [India], January 11, 2025: The BRICS Chamber of Commerce & Industry (BRICS CCI) proudly announces the appointment of renowned music composer, lyricist, and singer Mr. Anand Raj Anand as its Honorary Advisor. A celebrated figure in the Indian music industry, Mr. Anand brings a wealth of experience, creativity, and passion to the BRICS CCI, an organization dedicated to fostering trade, commerce, and cultural exchange among the BRICS nations.
With a career spanning over three decades, Mr. Anand Raj Anand is a towering personality in Bollywood, known for his unforgettable contributions to Indian cinema. A maestro of melody and lyrics, he has composed and penned chartbusters for some of the biggest films in Bollywood history. His notable works include timeless hits from movies like Baazi, Kaante, Welcome, Shootout at Lokhandwala, Singh Is Kinng, and Double Dhamaal. Songs like “Tandoori Nights,” “Dil De Diya,” and “Suno Na Suno Na” have become anthems, captivating audiences with their unique blend of heartfelt lyrics and captivating compositions.
Beyond his work in Bollywood, Mr. Anand Raj Anand’s contributions to the Indian music industry include nurturing young talent and experimenting with new sounds, embodying a visionary spirit that aligns perfectly with the BRICS CCI’s ethos of innovation and collaboration.
As Honorary Advisor, Mr. Anand will play a pivotal role in developing programs and initiatives that promote cultural exchange and collaboration across BRICS nations. With his unparalleled expertise, the BRICS CCI plans to launch unique projects such as Legendary Musicians of BRICS CCI+, a platform to spotlight musical icons and rising talents from member nations, celebrating the rich diversity of their artistic heritage. These programs aim to foster cross-cultural appreciation and inspire the next generation of creators, while also enhancing the global visibility of BRICS nations’ creative industries.
On his new role, Mr. Anand Raj Anand remarked, “I am deeply honored to join the BRICS Chamber of Commerce & Industry as an Honorary Advisor. Music and culture have the power to transcend boundaries, and I am thrilled to contribute to the Chamber’s mission of building bridges between nations through creativity and collaboration. This is an exciting opportunity to expand cultural diplomacy within the BRICS framework.”
The BRICS CCI recognizes the critical role of arts and culture in shaping international partnerships and forging deeper connections among nations. By bringing on board luminaries like Mr. Anand Raj Anand, the Chamber aims to harness the universal language of music and arts to inspire dialogue, understanding, and collaboration among its member nations.
About BRICS CCI:
The BRICS Chamber of Commerce and Industry (BRICS CCI) is a not-for-profit organization that serves as a beacon of economic collaboration among BRICS+ nations and partner countries. It fosters an environment where businesses can thrive, innovate, and expand through various initiatives, forums and networking opportunities. Over the past decade, BRICS CCI has expanded significantly, opening new chapters, welcoming a large number of members, and forging numerous strategic cooperation agreements with esteemed organizations.
![New Delhi, [India], June 26 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, announced the launch of the new Kinouchi Dark Edition Air Conditioner - the perfect combination of innovative technology and premium aesthetics. Curated to provide the best in class customer experience, the new air conditioner boasts advanced technologies like Supersonic Cooling in 10 seconds, Frost Self-Clean Technology, HEXA Inverter Technology, Intelli Convertible 7-in-1, and much more. Available in 1.6 tons and 1.0 tons, it will be available across all retail channels Committed to producing innovative products for Indian consumers, Haier India has constantly evolved to meet consumer demands for inspired living. With a focus on customer-driven innovation, the brand is focused on delivering a premium experience for consumers with the new launch. Commenting on the new launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, prioritizing the evolving needs of consumers has remained fundamental to our ethos. Over the years along with offering innovative solutions that make everyday life smarter, convenient and comfortable, we have focused on curating an ecosystem of products that cater to rising demand for aesthetically designed premium products. Committed to creating customer-inspired innovations, all of our air conditioners, including the latest Kinouchi Dark Edition, are manufactured in India and meticulously designed for the Indian market. With this the air conditioner, we're presenting consumers with a premium product with advanced features, ensuring they can combat the summer heat with both efficiency and style.” Premium aesthetics and design In recent years, there has been a noticeable shift among Indian consumers placing increased importance on the aesthetics of their homes, viewing them as reflections of their personalities. Acknowledging this evolving trend and the growing demand, Haier has introduced the Kinouchi dark edition air conditioner which is not just a cooling device. The model combines premium technology, innovation, and a chic design, bringing a renewed sense of elegance and excellence to home spaces. Supersonic cooling in 10 seconds A standout feature of the new air conditioner is its ability to deliver a 20X faster cooling experience than conventional air conditioners. Additionally, the model is engineered to provide efficient cooling even in extreme temperatures, reaching up to 60 degrees Celsius. Frost Self-Clean Technology The new Kinouchi model is crafted to provide healthy, clean air, aligning with Haier's commitment to Indian customers. The Frost Self-Clean Technology in the entire inverter air conditioner range ensures 99.9% sterilization, circulating perfectly clean air in just 15 minutes and drying time of 6 minutes. HEXA Inverter Technology Backed by Full DC Inverter technology with electronic expansion valve and dual DC compressor, the air conditioner comes with a highly robust design which provides additional powerful performance. Intelli Convertible - 7 in 1 This intelligent convertible feature allows users to reduce the cooling capacity of the air conditioners as per their need. The Intelli Pro Sensor also provides self-adjustment for efficient performance. This will help the users to choose the tonnage of the air conditioner as per their requirement, resulting in more energy savings. 20-metre-long air flow The latest model features a 'TURBO' mode, ensuring consistent and powerful cooling for Indian households. With an efficient 20-meter-long airflow, cooling swiftly reaches every corner of the room. Longevity Haier’s new air conditioner model is fortified with high ambient performance. Its special design and effective conformal coating protect the appliance components from external elements, ensuring effective performance in the long run. Additionally, it is equipped with a Hyper PCB (Printed Circuit Board) to deliver and maintain stable operations, enhancing the longevity of the air conditioners. Price and availability • Haier Kinouchi Dark Edition air conditioner will be available across India at a starting price INR 46,990 • As part of the launch offer, Haier India is providing a 5-year comprehensive warranty valued at INR 15,990, along with cashback offers of up to 10%. The offer also includes free installation and a lifetime compressor warranty.](https://metrocitynews.in/wp-content/uploads/2024/06/WhatsApp-Image-2024-06-26-at-6.10.53-PM-120x86.jpeg)
