Riya walked into our store, holding a pair of bangles she had purchased five years ago. She was considering an upgrade and expected them to fetch a good resale value. But when we tested her jewellery for purity, the results stunned her.
Despite being promised 22-karat gold, the test revealed less than 18-karat purity. She had unknowingly paid a premium for something far less valuable. Frustrated, she asked, “How is this even possible?”
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The truth is, this happens to 90% of customers who bring their old jewellery for testing at DD Diamond Legacy. And this is just the tip of the iceberg.
The Making Charges Scam: What Jewellers Don’t Tell You
Most buyers believe they’re getting a great deal because a jeweller advertises “low making charges.” But the real trick lies in how they manipulate the gold price itself.
Unlike in UAE, where gold rates are standardized, in India, many jewellers inflate the gold price before adding a so-called low-making charge—misleading customers into thinking they’re saving money.
For example:
- A jeweller may claim the gold price is ₹6,200 per gram with only ₹299 making charges.
- In reality, the actual gold price could be ₹5,800 per gram, meaning you’re unknowingly paying ₹400 more per gram—far exceeding the supposed savings on making charges.
This pricing trick keeps customers in the dark, leading them to overpay while believing they’ve gotten a bargain.
DD Diamond Legacy: A Legacy of Transparency & Trust
Our journey began in 1996, when our father built DD Diamond Legacy in the bustling streets of Chandni Chowk. Today, we, Diggvijay and Dhananjay Jain, continue his vision at our flagship store in Vivek Vihar, New Delhi—offering jewellery buyers something rare in this industry: honesty and transparency.
What makes us different?
- We Manufacture, Not Procure – Unlike many brands that source their jewellery, we create every piece in-house, ensuring true wholesale pricing.
- Gold Price Transparency – We sell gold at real-time market rates, without hidden inflation.
- Uncompromised Purity – Every piece undergoes rigorous quality checks so you get exactly what you pay for.
How to Protect Yourself When Buying Jewellery
- Verify the Gold Rate – Always check the official gold price before making a purchase.
- Be Wary of Low Making Charges – If the making charge is too low, the gold price is likely inflated.
- Demand a Purity Test – Insist on a melting test for old jewellery to verify actual gold content.
- Compare Across Brands – Visit multiple stores and ask detailed pricing breakdowns.
Beyond Jewellery—An Effortless Buying Experience
At DD Diamond Legacy, we believe jewellery shopping should be stress-free, transparent, and rewarding. Our expertise in luxury design, gemology, and fair pricing ensures every customer walks away with confidence and satisfaction—not uncertainty.
Don’t be misled by marketing gimmicks. Be informed. Choose transparency. Choose DD Diamond Legacy.
Visit us today at Vivek Vihar, New Delhi, and experience the difference.
![New Delhi, [India], June 26 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, announced the launch of the new Kinouchi Dark Edition Air Conditioner - the perfect combination of innovative technology and premium aesthetics. Curated to provide the best in class customer experience, the new air conditioner boasts advanced technologies like Supersonic Cooling in 10 seconds, Frost Self-Clean Technology, HEXA Inverter Technology, Intelli Convertible 7-in-1, and much more. Available in 1.6 tons and 1.0 tons, it will be available across all retail channels Committed to producing innovative products for Indian consumers, Haier India has constantly evolved to meet consumer demands for inspired living. With a focus on customer-driven innovation, the brand is focused on delivering a premium experience for consumers with the new launch. Commenting on the new launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, prioritizing the evolving needs of consumers has remained fundamental to our ethos. Over the years along with offering innovative solutions that make everyday life smarter, convenient and comfortable, we have focused on curating an ecosystem of products that cater to rising demand for aesthetically designed premium products. Committed to creating customer-inspired innovations, all of our air conditioners, including the latest Kinouchi Dark Edition, are manufactured in India and meticulously designed for the Indian market. With this the air conditioner, we're presenting consumers with a premium product with advanced features, ensuring they can combat the summer heat with both efficiency and style.” Premium aesthetics and design In recent years, there has been a noticeable shift among Indian consumers placing increased importance on the aesthetics of their homes, viewing them as reflections of their personalities. Acknowledging this evolving trend and the growing demand, Haier has introduced the Kinouchi dark edition air conditioner which is not just a cooling device. The model combines premium technology, innovation, and a chic design, bringing a renewed sense of elegance and excellence to home spaces. Supersonic cooling in 10 seconds A standout feature of the new air conditioner is its ability to deliver a 20X faster cooling experience than conventional air conditioners. Additionally, the model is engineered to provide efficient cooling even in extreme temperatures, reaching up to 60 degrees Celsius. Frost Self-Clean Technology The new Kinouchi model is crafted to provide healthy, clean air, aligning with Haier's commitment to Indian customers. The Frost Self-Clean Technology in the entire inverter air conditioner range ensures 99.9% sterilization, circulating perfectly clean air in just 15 minutes and drying time of 6 minutes. HEXA Inverter Technology Backed by Full DC Inverter technology with electronic expansion valve and dual DC compressor, the air conditioner comes with a highly robust design which provides additional powerful performance. Intelli Convertible - 7 in 1 This intelligent convertible feature allows users to reduce the cooling capacity of the air conditioners as per their need. The Intelli Pro Sensor also provides self-adjustment for efficient performance. This will help the users to choose the tonnage of the air conditioner as per their requirement, resulting in more energy savings. 20-metre-long air flow The latest model features a 'TURBO' mode, ensuring consistent and powerful cooling for Indian households. With an efficient 20-meter-long airflow, cooling swiftly reaches every corner of the room. Longevity Haier’s new air conditioner model is fortified with high ambient performance. Its special design and effective conformal coating protect the appliance components from external elements, ensuring effective performance in the long run. Additionally, it is equipped with a Hyper PCB (Printed Circuit Board) to deliver and maintain stable operations, enhancing the longevity of the air conditioners. Price and availability • Haier Kinouchi Dark Edition air conditioner will be available across India at a starting price INR 46,990 • As part of the launch offer, Haier India is providing a 5-year comprehensive warranty valued at INR 15,990, along with cashback offers of up to 10%. The offer also includes free installation and a lifetime compressor warranty.](https://metrocitynews.in/wp-content/uploads/2024/06/WhatsApp-Image-2024-06-26-at-6.10.53-PM-120x86.jpeg)
