Siliguri, (West Bengal), [India], August, 30, 2024: Founded in 2020 by Juyel in the city of Siliguri, Ashwear has rapidly evolved into a leading name in the gifting and accessories industry, capturing the hearts of India’s Gen-Z community. But behind this success lies a story of sheer determination, youthful ambition, and a relentless pursuit of a dream that began when Juyel was just 16 years old.
The Genesis of Ashwear
The journey of Ashwear is deeply personal. It began in Delhi, where Juyel, then a 9th-grade student, would skip tuition to ensure timely delivery of his brand’s orders. This dedication was not without its challenges. Despite facing backlash and even physical reprimand from his father, who doubted the potential of selling accessories, Juyel remained undeterred. His father’s skepticism, often expressed in Bengali with remarks like “churi mala beche kichu hobena” (selling accessories will lead nowhere), only fueled his resolve.
During his 10th-grade board exams, when most students were focused on their studies. Juyel made a bold decision to leave home and pursue his business full-time. For three months, he lived alone, working tirelessly to build Ashwear, eventually making his first profit of ₹7,500 in just one month. This milestone marked the beginning of a remarkable journey that would eventually change his family’s perspective.
A Family’s Change of Heart
Recognizing the undeniable dedication and early success of Ashwear, Juyel’s parents began to support his entrepreneurial endeavors. After securing 81% in his 10th boards, despite minimal preparation, Juyel dedicated the next 1.5 years to growing his brand. His efforts bore fruit, with Ashwear achieving sales of ₹17 lakh during this period, all without external funding.
A New Chapter in Bengal
While visiting his grandfather’s house in West Bengal. Juyel’s entrepreneurial spirit was further ignited by discussions with his brother-in-law about the school business. Inspired, he decided to stay in Bengal, where he successfully established a school in Pransagar, a small town in the South Dinajpur district. This venture marked the beginning of a new chapter in Juyel’s life. One that combined his passion for education with his dedication to Ashwear.
Ashwear Today: A Beacon of Gen-Z Innovation
Now based in Siliguri, drawn by the city’s favorable climate and growth potential. Juyel has expanded Ashwear into a thriving business. With a dedicated office, a growing team of employees, and a luxurious 3BHK flat in a high-end society, Ashwear is generating over ₹10 lakh in sales every month, with a staggering 40% monthly growth rate.
Ashwear’s success is built on its commitment to offering the most unique designs at affordable rates, making it the go-to destination for Gen-Z individuals who want to stand out. As the brand continues to launch innovative products, it is well on its way to becoming India’s most loved gifting and accessory brand for the Gen-Z community.
Inspiring the Next Generation of Entrepreneurs
Juyel’s journey from a determined teenager to a successful entrepreneur is a testament to the power of perseverance and belief in one’s vision. His story is an inspiration to aspiring entrepreneurs and a reminder that no dream is too big if pursued with passion and resilience.
Conclusion
As Ashwear continues to grow and innovate, it stands as a symbol of what is possible when youthful ambition meets unwavering determination. For the Gen-Z community, Ashwear is more than just a brand; it is a reflection of their dreams, creativity, and desire to be unique.
![New Delhi, [India], June 26 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, announced the launch of the new Kinouchi Dark Edition Air Conditioner - the perfect combination of innovative technology and premium aesthetics. Curated to provide the best in class customer experience, the new air conditioner boasts advanced technologies like Supersonic Cooling in 10 seconds, Frost Self-Clean Technology, HEXA Inverter Technology, Intelli Convertible 7-in-1, and much more. Available in 1.6 tons and 1.0 tons, it will be available across all retail channels Committed to producing innovative products for Indian consumers, Haier India has constantly evolved to meet consumer demands for inspired living. With a focus on customer-driven innovation, the brand is focused on delivering a premium experience for consumers with the new launch. Commenting on the new launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, prioritizing the evolving needs of consumers has remained fundamental to our ethos. Over the years along with offering innovative solutions that make everyday life smarter, convenient and comfortable, we have focused on curating an ecosystem of products that cater to rising demand for aesthetically designed premium products. Committed to creating customer-inspired innovations, all of our air conditioners, including the latest Kinouchi Dark Edition, are manufactured in India and meticulously designed for the Indian market. With this the air conditioner, we're presenting consumers with a premium product with advanced features, ensuring they can combat the summer heat with both efficiency and style.” Premium aesthetics and design In recent years, there has been a noticeable shift among Indian consumers placing increased importance on the aesthetics of their homes, viewing them as reflections of their personalities. Acknowledging this evolving trend and the growing demand, Haier has introduced the Kinouchi dark edition air conditioner which is not just a cooling device. The model combines premium technology, innovation, and a chic design, bringing a renewed sense of elegance and excellence to home spaces. Supersonic cooling in 10 seconds A standout feature of the new air conditioner is its ability to deliver a 20X faster cooling experience than conventional air conditioners. Additionally, the model is engineered to provide efficient cooling even in extreme temperatures, reaching up to 60 degrees Celsius. Frost Self-Clean Technology The new Kinouchi model is crafted to provide healthy, clean air, aligning with Haier's commitment to Indian customers. The Frost Self-Clean Technology in the entire inverter air conditioner range ensures 99.9% sterilization, circulating perfectly clean air in just 15 minutes and drying time of 6 minutes. HEXA Inverter Technology Backed by Full DC Inverter technology with electronic expansion valve and dual DC compressor, the air conditioner comes with a highly robust design which provides additional powerful performance. Intelli Convertible - 7 in 1 This intelligent convertible feature allows users to reduce the cooling capacity of the air conditioners as per their need. The Intelli Pro Sensor also provides self-adjustment for efficient performance. This will help the users to choose the tonnage of the air conditioner as per their requirement, resulting in more energy savings. 20-metre-long air flow The latest model features a 'TURBO' mode, ensuring consistent and powerful cooling for Indian households. With an efficient 20-meter-long airflow, cooling swiftly reaches every corner of the room. Longevity Haier’s new air conditioner model is fortified with high ambient performance. Its special design and effective conformal coating protect the appliance components from external elements, ensuring effective performance in the long run. Additionally, it is equipped with a Hyper PCB (Printed Circuit Board) to deliver and maintain stable operations, enhancing the longevity of the air conditioners. Price and availability • Haier Kinouchi Dark Edition air conditioner will be available across India at a starting price INR 46,990 • As part of the launch offer, Haier India is providing a 5-year comprehensive warranty valued at INR 15,990, along with cashback offers of up to 10%. The offer also includes free installation and a lifetime compressor warranty.](https://metrocitynews.in/wp-content/uploads/2024/06/WhatsApp-Image-2024-06-26-at-6.10.53-PM-120x86.jpeg)
