Greater Noida, (Uttar Pradesh) [India], December 02, 2024: During routine production in her busy workshops, Gayatri Kaul had a brainwave that would soon revolutionise home hardware design. This is the story of Spruce and Pop, a brand that’s redefining how we think about the smallest details in our homes.
Co-founded in 2018 by Gayatri Kaul, Spruce and Pop emerged from a simple yet profound realisation: the transformative power of thoughtfully designed hardware. “It’s amazing how something as small as a cabinet knob can completely change the character of a space,” reflects the entrepreneur, whose journey began with her search for unique hardware pieces that wouldn’t break the bank.
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The brand’s signature breakthrough came during an inspiring visit to a local woodworking workshop. Observing artisans practising age-old inlay techniques, Gayatri and her team saw an opportunity to bridge traditional craftsmanship with contemporary design. This led to the creation of their groundbreaking Resin Inlay Wood Handle Collection, where heritage meets modern aesthetics in a burst of colour and creativity.
In the saturated industry of interior designs, Spruce and Pop stands out with its innovative designs—the team promises to make luxury accessible. Each piece, whether it’s a decorative cabinet knob, a wardrobe handle, or a wall hook, is meticulously handcrafted by skilled artisans.
The result? Unique pieces that carry the warmth of wood, the sleekness of brushed metal, or the artistic flair of resin inlays, all at prices that don’t exclude design enthusiasts.
Operating through their direct-to-consumer website, Spruce and Pop has become a go-to destination for homeowners, interior designers, and DIY enthusiasts alike. Their diverse collection caters to every aesthetic, from minimalist modern to eclectic traditional, proving that good design doesn’t have to be intimidating or expensive.
The brand’s success lies in understanding that home decoration is deeply personal. Whether it’s a renter looking to add a temporary touch of personality to their space, or an interior designer seeking the perfect finishing detail for a client’s project, Spruce and Pop offers solutions that transform ordinary fixtures into extraordinary focal points.
As the brand continues to grow, it remains rooted in its founding vision: bringing thoughtful design and craftsmanship into everyday living spaces. Through its unique blend of traditional techniques and contemporary aesthetics, Spruce and Pop aren’t just selling hardware—they’re offering accessible luxury for every home.
