New customers are the best source of new business – Frank Bettger
Bengaluru, Karnataka [India]: Looking to shop for some bespoke, specially curated, unique products from the cool confines of your home/office that can be delivered right at your doorstep? Well, your search ends with the newly launched Infinique Mall. A unique concept owned and operated by BizEdge Disha Private Limited. Infinique mall is an online curated mall that retails rare, premium and speciality luxury goods which customers can shop for from anywhere in the world.
Distinctive offering
Infinique mall retails products that are unique&/or rare products & services which are exclusive. Each product is specially handpicked for its premium, niche appeal, and quality that guarantees user satisfaction and value. Just like in a physical or offline mall, customers can explore from Exclusive Brand Outlets (EBO)for products and services, Multi Brand Outlets (MBO) called Rare Basket for FMCG products and Unique-Kart for FMCD products. Unlike other malls, Infinique Mall’s focus and target market is the SEC A consumers who are 8.5% of India’s population amounting to around 12.5 crore people growing at a rate of 2.5% per annum.
Rationale and business model
Based on the research done by the company, there are over 30,000 SMEs in India and over 1 Lakh SMEs overseas in the consumer products and services space. While they may have the expertise to develop and manufacture products, several challenges could potentially arise during the marketing and operating phase. Many of these companies may not be able to independently invest and/or have the requisite skill sets to launch and scale their businesses in the digital space. Hence there is a requirement of an aggerated company which would assist in business incubation and /or business acceleration.
Infinique mall is thus the platform for such small and medium enterprises (SMEs) in the consumer products and services space, to launch their products and provide them with an opportunity to scale and grow their businesses in the digital space. “Not all start-ups, SME’s, importers of consumer brands and international consumer brands who would like to enter India as a digital-first strategy have the requisite skillset, technology and investment needed for the correct go-to-market strategy and to grow their business in the digital space. We intend to bridge this need gap with bespoke solutions tailored for each brand” adds Satyajeet Pant Balekundri, Co-Founder & Chief Business Officer, Infinique Mall.
Apart from this, brands can leverage the platform to build their customer base while establishing their unique selling propositions. The combined strengths of the brands add up to much larger synergies and will help provide opportunities of cross-category promotions where each brand will be able to ride on the other’s consumer base.
Team behind Infinique Mall
Infinique mall is promoted by Disha Communications Pvt Ltd, funded through their sister concern Purple Zebra Ideas Pvt Ltd, as a strategic joint venture with BizEdge Consumer Products Pvt Ltd., with a shareholding pattern of 51:49 thereby bringing in the synergies of two corporates. The company is managed by a professional board headed by Mr. K. K. Mathew as Chairman, Mr. Attur Prabhakar Srivatsan as Managing Director, Mr. Nigel Mathew as Chief Operating Officer, Satyajeet Pant Balekundri as Chief Business Officer and Varun Jaura as Chief Revenue Officer supported by Finance and HR functions apart from the implementation support provided by both corporates. The team which brings to the table a combined work experience of over 200 years with versatile experiences across diverse segments like FMCG, FMCD, Retail, Telecom and Advertising, PR, Digital Marketing and Sales Promotions have both individually and as corporates been servicing the SME segment which serves as the backbone of the economy.
Infinique is the result of extensive market research by the promoters and senior executives of both the corporates who have inferred that consumer trends are fueling the online business, where customers are seeking more personal connects with brands. Brands in turn are receptive to experimentation and are ready to service new-age consumers with niche requirements. In such a scenario Infinique Mall proves to be the perfect fit and growth engine platform for such businesses. For More information visit : https://www.infiniquemall.com/
![New Delhi, [India], June 26 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, announced the launch of the new Kinouchi Dark Edition Air Conditioner - the perfect combination of innovative technology and premium aesthetics. Curated to provide the best in class customer experience, the new air conditioner boasts advanced technologies like Supersonic Cooling in 10 seconds, Frost Self-Clean Technology, HEXA Inverter Technology, Intelli Convertible 7-in-1, and much more. Available in 1.6 tons and 1.0 tons, it will be available across all retail channels Committed to producing innovative products for Indian consumers, Haier India has constantly evolved to meet consumer demands for inspired living. With a focus on customer-driven innovation, the brand is focused on delivering a premium experience for consumers with the new launch. Commenting on the new launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, prioritizing the evolving needs of consumers has remained fundamental to our ethos. Over the years along with offering innovative solutions that make everyday life smarter, convenient and comfortable, we have focused on curating an ecosystem of products that cater to rising demand for aesthetically designed premium products. Committed to creating customer-inspired innovations, all of our air conditioners, including the latest Kinouchi Dark Edition, are manufactured in India and meticulously designed for the Indian market. With this the air conditioner, we're presenting consumers with a premium product with advanced features, ensuring they can combat the summer heat with both efficiency and style.” Premium aesthetics and design In recent years, there has been a noticeable shift among Indian consumers placing increased importance on the aesthetics of their homes, viewing them as reflections of their personalities. Acknowledging this evolving trend and the growing demand, Haier has introduced the Kinouchi dark edition air conditioner which is not just a cooling device. The model combines premium technology, innovation, and a chic design, bringing a renewed sense of elegance and excellence to home spaces. Supersonic cooling in 10 seconds A standout feature of the new air conditioner is its ability to deliver a 20X faster cooling experience than conventional air conditioners. Additionally, the model is engineered to provide efficient cooling even in extreme temperatures, reaching up to 60 degrees Celsius. Frost Self-Clean Technology The new Kinouchi model is crafted to provide healthy, clean air, aligning with Haier's commitment to Indian customers. The Frost Self-Clean Technology in the entire inverter air conditioner range ensures 99.9% sterilization, circulating perfectly clean air in just 15 minutes and drying time of 6 minutes. HEXA Inverter Technology Backed by Full DC Inverter technology with electronic expansion valve and dual DC compressor, the air conditioner comes with a highly robust design which provides additional powerful performance. Intelli Convertible - 7 in 1 This intelligent convertible feature allows users to reduce the cooling capacity of the air conditioners as per their need. The Intelli Pro Sensor also provides self-adjustment for efficient performance. This will help the users to choose the tonnage of the air conditioner as per their requirement, resulting in more energy savings. 20-metre-long air flow The latest model features a 'TURBO' mode, ensuring consistent and powerful cooling for Indian households. With an efficient 20-meter-long airflow, cooling swiftly reaches every corner of the room. Longevity Haier’s new air conditioner model is fortified with high ambient performance. Its special design and effective conformal coating protect the appliance components from external elements, ensuring effective performance in the long run. Additionally, it is equipped with a Hyper PCB (Printed Circuit Board) to deliver and maintain stable operations, enhancing the longevity of the air conditioners. Price and availability • Haier Kinouchi Dark Edition air conditioner will be available across India at a starting price INR 46,990 • As part of the launch offer, Haier India is providing a 5-year comprehensive warranty valued at INR 15,990, along with cashback offers of up to 10%. The offer also includes free installation and a lifetime compressor warranty.](https://metrocitynews.in/wp-content/uploads/2024/06/WhatsApp-Image-2024-06-26-at-6.10.53-PM-120x86.jpeg)
