Pune, (Maharashtra), [India], January 31, 2025: SwipeLoan, an AI-driven digital lending platform founded by Apoorv Gunjal, Harshita Gupta, and Utsav Gupta, has officially launched its operations. This innovative platform aims to reorganise India’s consumer lending scenario through inclusive and advanced financial solutions. With this launch, KGIL Fintech Solutions Pvt. Ltd has achieved a crucial milestone in making credit accessible to a broader population in India.
For a long time, India’s credit system has been inaccessible to millions of individuals and businesses belonging to lower-income segments. Traditional lending systems are not easily achievable for first-time borrowers, those without a credit history, or self-employed individuals. Denying credit to these groups, even when they can pay it back, creates a significant barrier to financial inclusion. They are forced to rely on informal lenders with higher interest rates without access to formal lending channels.
SwipeLoan understands the challenges of millions of Indians and addresses them through its AI-driven platform that goes beyond traditional credit assessment methods. The platform uses alternative data points and sophisticated algorithms to evaluate borrower credibility and enable instant loan approvals and disbursals. This digital process is especially beneficial for first-time borrowers and underserved segments struggling to access formal credit services.
SwipeLoan’s founding team consists of three members who bring substantial expertise. CEO Apoorv Gunjal has expertise in digital lending and financial inclusion through his tenure at Aditya Birla Capital and Hero Fincorp, which is beneficial for strategic direction. With her expertise in business development and fundraising management, Co-founder Harshita Gupta looks after the company’s growth. Finally, co-founder Utsav Gupta has extensive knowledge in financial operations, client servicing, and strategic management, driving business growth and operational efficiency.
SwipeLoan differentiates itself within the credit market through its innovative mix of AI technology, financial inclusivity and transparency. The entirely digital process of the platform offers flexible loans, making it a comprehensive service provider. Strict adherence to RBI guidelines and robust security measures establish SwipeLoan as a trustworthy platform.
With the exponential growth of India’s fintech environment, SwipeLoan’s entry is a significant step toward increasing financial inclusion. Its ethical and customer-centric approach reveals SwipeLoan’s commitment to making a lasting impact on India’s digital lending landscape.
