• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News
Saturday, July 12, 2025
  • Login
Metro City News
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
  • Auto
  • Finance/Money
  • Sports
  • Others
    • Agriculture
    • Science
    • Astrology
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
  • Auto
  • Finance/Money
  • Sports
  • Others
    • Agriculture
    • Science
    • Astrology
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
Metro City News
No Result
View All Result
Home Business

Indian Direct Selling Industry to Grow Threefolds By 2025

Metro City News Desk by Metro City News Desk
December 28, 2021
in Business
Indian Direct Selling Industry to Grow Threefolds By 2025
Share on FacebookShare on Twitter

Introduction

Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. 

RelatedPosts

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

July 9, 2025
Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

July 7, 2025

Direct Selling in India

The Indian Direct Selling Association (IDSA) regulates direct selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for the direct selling industry’s regulatory framework. However, the Model Framework for Guidelines on Direct Selling 2016 was advisory on the basis of which states were expected to frame their policies and implement their own mechanisms to keep an eye on the direct selling activities within their states. Only a couple of states notified their guidelines throughout a four-year-long period, while no other state adopted or formulated under any state or central legislation.

Therefore, the Consumer Affairs Ministry has introduced the Consumer Protection (Direct Selling) Draft Rules, 2021.

Consumer Protection (Direct Selling) Draft Rules, 2021- A boon to the Direct Selling Industry 

In the case of Amazon Seller Services Pvt. Ltd. and Ors. v. Amway India Enterprises Pvt. Ltd. and Ors, the Supreme Court passed a landmark judgment wherein the Delhi High Court allowed E-commerce entities to advertise and sell products of Amway without their consent. This judgment, in a way, highlighted the failure of the Model Framework for Guidelines on Direct Selling 2016 and indicated a pressing need for new regulations for direct selling, which led to the formation of Consumer Protection (Direct Selling) Draft Rules 2021.

The Consumer Protection (Direct Selling) Draft Rules, 2021 lays down a proper mechanism that has increased the amount of revenue generated in the direct selling industry. It has also been promoting entrepreneurship, job creation, women’s empowerment, skill development, and projects that address crucial social concerns. The direct selling industry in India is currently pegged at around Rs. 17,000 crores and is expected to touch Rs. 64,500 crores by the year 2025. 

According to industry projections, by 2025, the sector will employ nearly 18 million people. Therefore, due to its growth potential, it would be pivotal for the direct selling industry to be recognized and governed by Indian laws. These draft rules are intended to protect and promote the interests of India’s more than 7 million direct sellers and their clientele and help the Indian direct selling industry grow. Apart from that, it aims to protect ethical business models.

According to a recent IDSA survey, millennials account for about 40% of direct sellers in India. These numbers are anticipated to expand as the millennial population grows and conducts business efficiently. With over 3.6 million female entrepreneurs, the industry also significantly encourages women’s entrepreneurship.

As customer satisfaction and corporate success go hand-in-hand, businesses need to design effective ways to defend their customers’ interests, and the direct selling industry is not immune from the same. According to the proposed direct selling guidelines, every direct selling entity must have dedicated executives to resolve issues and comply with government regulations. Such businesses would also be obliged to have a customer service line available 24 hours a day and seven days a week to address any difficulties. Direct Selling will be prohibited from charging distributors any admission or registration fees and will also be banned from charging distributors for the cost of equipment and materials used in sales demonstrations. Furthermore, all direct selling companies must have a product return and refund policy in place so that any client may return the products purchased if necessary.

Conclusion

Considering India’s enormous market size and economy, the direct sales industry is expected to increase threefold in the near future. Streamlining direct selling regulatory procedures will aid enterprises in exceeding their growth thresholds, resulting in the creation of millions of new entrepreneurs across the country. As a result, the publication of the Draft Rules has been warmly welcomed by all stakeholders involved. These laws, once enacted, would close the regulatory vacuum in India’s direct selling business and aid to its growth, benefitting all stakeholders, including direct selling companies, direct sellers, and consumers in general.

About the Author: 

Adv. P. M. Mishra is a lawyer working as Managing Partner of Finlaw Associate, Director at Finlaw Consultancy Pvt. Ltd., India, Finjuris Counsels LLC, UAE & BCH Consulting, Estonia, and Europe.

You can check about them on this website: www.finlaw.in

Tags: Adv. P. M. MishraConsumer Affairs MinistryConsumer ProtectionDirect Selling in IndiaFinjuris Counsels LLCFinlaw AssociateFinlaw Consultancy Pvt. Ltd.IDSAIndian Direct Selling IndustryThe Indian Direct Selling Association (IDSA)UAE & BCH Consulting
ShareTweetShareSendSharePinSend
Previous Post

Array Networks has earned a niche as one of the Top Three ADC Players in India in Q3 2021, Reports IDC

Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Metro City News Desk

Metro City News Desk

Related Posts

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus
Business

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

by Metro City News Desk
July 9, 2025
Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide
Business

Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

by Metro City News Desk
July 7, 2025
Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C
Business

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

by Metro City News Desk
July 3, 2025
Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership
Business

Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

by Metro City News Desk
July 3, 2025
EcoEarth is Powering the Smart Home Revolution — Made for India
Business

EcoEarth is Powering the Smart Home Revolution — Made for India

by Metro City News Desk
July 2, 2025
Icons of Leadership & Excellence Awards 2025: A Grand Celebration of Business and Professional Achievements
Business

Icons of Leadership & Excellence Awards 2025: A Grand Celebration of Business and Professional Achievements

by Metro City News Desk
July 2, 2025
Next Post
Being 'Mysterious with Nihshank Upadhyay’. Code of Life #2

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Bihar’s Biggest Eye Hospital Launched in Patna

Bihar’s Biggest Eye Hospital Launched in Patna

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

The inspiring successful journey of Padmalabha Behera-a Verified Indian Actor

The inspiring successful journey of Padmalabha Behera-a Verified Indian Actor

October 2, 2022

Union Minister Dr Jitendra Singh lays the Foundation Stone of new Students’ Hostels in the premises of the famous Cotton University

February 25, 2021
Nanobots and robotic technology to improve the success rate of IVF

Nanobots and robotic technology to improve the success rate of IVF

July 25, 2022
Prominent Leaders Kickstart CCI India’s Ethanol and Biofuel Conference

Prominent Leaders Kickstart CCI India’s Ethanol and Biofuel Conference

October 30, 2023
Guinness Record holder’s new musical composition cheers for India’s victory in the T20 World Cup titled Jeetega Bhai Jeetaga India Jeetega

Guinness Record holder’s new musical composition cheers for India’s victory in the T20 World Cup titled ‘Jeetega Bhai Jeetaga, India Jeetega’

November 1, 2021
Shree Solar Rooftop - India’s Youngest Solar Rooftop Systems Integrator

Shree Solar Rooftop – India’s Youngest Solar Rooftop Systems Integrator

December 28, 2021
Hotel Drip Inn: Safest and Affordable Stays in the City of Nawabs

Hotel Drip Inn: Safest and Affordable Stays in the City of Nawabs

April 15, 2025

JDR Migration: Transforming Global Education Access with Vision and Integrity

April 12, 2025

Varanasi’s Sachin Mishra awarded Rashtriya Gaurav Samman for contribution to environmental protection and social service

November 14, 2022

Kamala Ankibai Ghamandiram Gowani trust touches Maharashtra again with its healthcare efforts

December 26, 2022

Say Hello to the Smartest Way to Sound — Ooka Audio Launches TWINS 707 Bluetooth Ceiling Speakers

May 28, 2025

Potent, time-tested skin therapies by Ozone Signature

February 25, 2022

What if your Mattress can Heal?

February 9, 2022

Can Happiness Be Learned? A Global Well-being Company Has The Answer

May 14, 2024

Delhi Public School, Surat celebrated India’s 72nd Republic Day

January 28, 2021

Igrid Car Vacuum Cleaner Emerges Customer Favourite As India Moves Towards Personal Hygiene

September 18, 2020

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • Uncategorized
  • World

Recent News

Siddhartha Institute of Engineering & Technology, Telangana, Siddhartha College

How Siddhartha is Giving its Core Engineering Students a Serious Advantage in the AI Age

July 11, 2025
Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

July 9, 2025
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 Metro City News

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Metro City News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In